The Cheapest MBA Program for CS Students Costs $99 and It’s Called the App Store

As a CS student, why do you write a program? To learn data structures, good coding practices and algorithms.

Great. Now try this: write an iPhone app and put it on the App Store. What will you learn? Marketing, customer support, economics, PR.

By the time you graduate with your CS degree, that little App Store adventure may well be what sets you ahead of all the other candidates to land your dream job.

What does it cost you? You need to pay $99 to Apple to become a registered iPhone developer. And you may even recoup some of that investment if someone buys your app.

Strike that. You will know that you passed the class when you recoup that investment tenfold. How many other classes you took offer such direct, undisputable grades?

What you will learn:

  • Marketing: How do users hear about your app? How can you create some buzz to attract more people? You will learn that having an amazing technical product is nothing if you can’t communicate its value.
  • Customer support: You will be forced to look at your product with the eyes of your end user. Is the app really intuitive? How come every user seems to be making the same usability mistake? You will learn to respect your end user and project yourself to code for what they need, not what you think is neat.
  • Economics: By now you should be having fun. Some money is coming in. You’d want more. How can you manage that? Maybe it’s time to bring on board another student to help with support or graphics. How much will that cost you? Is that a good return on investment? You will learn to make your own business decisions.

Granted, an MBA teaches more than what I just listed above. But nothing beats hands-on experience and the App Store today is the quickest way for a CS student to get it.

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  • The cheapest MBA program for anyone is MIT's Open Course Ware (OCW):
    http://ocw.mit.edu/OcwWeb/Sloan-School-of-Manag...
  • Does it force you to take a proactive approach, or do you just sit through lectures?

    I believe a mix of theory (teaching) and hands-on experience is best. Thanks for the resource.
  • Jake Cutter
    This is just silly. As someone with both a CS and MBA degree, I can tell you that my app store experience has not taught me anything except that it's a very bad idea to hitch your fortunes to someone else's wagon...especially when they control where that wagon goes and whether you're allowed to ride.

    Nice sensationalist post to drive traffic. Meh.
  • Jake,

    Can you elaborate on your experience with the App Store? Did it really not teach you anything?

    You say you already have an MBA, so to be fair, you should consider your skills before you got your MBA and tell us if your would have learned something by shipping an app on the App Store.
  • afed
    You also need a Mac and an iPhone. Expensive and not really the best products.
  • Maybe the title of this post is indeed too pretentious but I agree that some real-life experience in developing and selling a product could teach a lot of non-technical issues to our CS students. I feel that many CS programs are too much oriented to the technical skills and forget that CS grads must work in a social environment where all other kinds of skills are also needed to grow.
  • anon
    @Jake Cutter: your comment is silly, not the blog post. The author is right, selling an app on the App Store can be very educational and he makes clear points; something that you don't.
  • arrianna
    My Online MBA program provided me with an internship that prepared me for my new career, as well as alumni services with employers searching for jobs within my field.
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