I had to try a little bit of advertising for the Founder Conference on August 17, to see if I could spread the word beyond our usual partners such as Startup Weekend, VentureBeat, Startup Digest and so on. I had used both Google AdWords and Facebook Ads in the past but it was a good [...]
I was on the Paris subway, returning from one of the first sessions of the Founder Institute there. Sitting next to me was one of the founders. Something was bothering him. He finally asked: “why do you put so much emphasis on market size? The team, and surely other aspects must be equally important to [...]
Advice on how to build a startup is plentiful online with countless blogs by seasoned entrepreneurs or consultants, successful or not. So it begs the question: why write a book in 2009 about starting your own web startup? “The Web Startup Success Guide” by Bob Walsh answers with a resounding yes! Despite all the information [...]
Good programmers don’t need marketing. Great applications sell themselves. I used to think that way too. When I was an R&D engineer, I wrote the code. I made the product. I thought that sales and marketing were basically overhead. Then I switched sides, worked with sales people for a while, and witnessed how hard it [...]
